Créadore’s purpose is to upgrade the brand standard of global hotel chains’ assortment within bed, bath, and table textiles.

Too often, textile brand standards are created without considering the properties needed for industrial laundering. Consequently, the textiles cannot be processed efficiently and must be discarded too early. The guest experience is negatively affected and the return on the textile investment is at stake.

Créadore combines the textile development expertise and manufacturing capabilities of Beirholm and Sapphire to re-engineer the current bed, bath, and table assortment of global hotel chains.

Our re-engineering approach upgrades the brand standard by ensuring laundry-fit textile properties and greater durability, incorporating more sustainable and recycled raw materials, and increasing comfort and feel. 

EcoVadis writes: "Your company has been awarded a Gold Medal. This result places your company among the top 5% percent of companies assessed by EcoVadis in the past 12 months. Congratulations!"

Créadore received 76 points out of 100 possible.

A platinum (top 1% of companies) is achieved at 80 points, so we are close to being even better.

EcoVadis status and points:

Platinum: 80
Gold: 72
Silver: 64
Bronze: 56

The rating marks a further step on the mission to upgrade the brand standard of our customers Marriott International, Hilton, and Radisson Hotel Group.

We bring textile engineering and manufacturing capabilities together to upgrade your brand standard.

Créadore is proud to be the linen and towel supplier to international hotel brands like Marriott, Hilton, Radisson, and Wyndham. We are a joint venture between the Danish family company Beirholms Væverier A/S and the Pakistani family company Sapphire Textile Mills. 

Our textiles are developed for industrial laundry operations. They are long-lasting, comfortable, and more sustainable. We serve Europe, the Middle East, and Africa from our offices in Denmark.