![Beirholm | hotel terry towels with Pixel colour technology that lasts](/Admin/Public/GetImage.ashx?image=%2fFiles%2fImages%2fBeirholm%2fMilj%c3%b8billeder%2f410-8312-8753_512.jpg&width=640&format=webp&quality=99)
INSPIRE
Colour that lasts
The new Beirholm Pixel Technology® for textiles was invented to inspire your customers with a beautiful palette of colour options. And save laundries from pre-sorting. Textiles with the Pixel® colour technology can be laundered together with other colours or white without colour transfer
![Colours that last](/Admin/Public/GetImage.ashx?image=/Files/Images/Beirholm/Technologies/Pixel/240104 Beirholm Pixel Technology® ikon Colours that last multi hourglass.png&height=48&width=48&Crop=0&quality=99&format=webp)
Colours that last
The Pixel® technology is inspired by the colour techniques used for sports clothing. It simply lasts. No more zebra-effect
![Inspiring colour palette](/Admin/Public/GetImage.ashx?image=/Files/Images/Beirholm/Technologies/Pixel/240104 Beirholm Pixel Technology® ikon Inspiring colour range multi.png&height=48&width=48&Crop=0&quality=99&format=webp)
Inspiring colour palette
The Pixel® technology enables a wide range of colour options to inspire your customers
![No colour transfer](/Admin/Public/GetImage.ashx?image=/Files/Images/Beirholm/Technologies/Pixel/240104 Beirholm Pixel Technology® ikon No colour transfer multi.png&height=48&width=48&Crop=0&quality=99&format=webp)
No colour transfer
Terry with the Pixel® technology can be washed and dried together with other colours and whites. Without transfering colour. This enables you to save the pre-sorting process.
![Pixel technology in terry](/Admin/Public/GetImage.ashx?image=%2fFiles%2fImages%2fBeirholm%2fMilj%c3%b8billeder%2f410-8312-8705B_509.jpg&width=640&format=webp&quality=99)
TRADEMARKED IN 2021
Timeless colour inspiration
Beirholm Pixel Technology®, trademarked in 2021, is the latest addition to our portfolio of innovative textile technologies. Trademarked in 2021, it is a revolutionary colour technology for terry products that provides the following 3 benefits: (1) exceptional colour fastness solves the zebra-effect and reduces customer complaints, (2) removes the need for pre-wash sorting as different colours and white can be laundered together, and (3) it is built on the BeirTex® technology so that laundries can look forward to extremely durable and efficient terry products.
![](/Admin/Public/GetImage.ashx?image=%2fFiles%2fImages%2fBeirholm%2fZebra-effect%2fZebra-effect+of+terry+towels.jpg&width=640&format=webp)
Zebra-effect of standard coloured terry
![](/Admin/Public/GetImage.ashx?image=%2fFiles%2fImages%2fBeirholm%2fZebra-effect%2fNo-zebra-effect-Beirholm-Pixel-Technology.jpg&width=640&format=webp)