With a legacy spanning over 150 years, Beirholm proudly introduces its Context Engineered Textiles to Switzerland. As a Danish family-owned business, we are specialized in engineering high-performance textiles for Bed, Bath, and Table, specifically designed for the sectors of hotels, restaurants, hospitals, and care homes. Our long company history and tradition, combined with our dedication to innovation ensures our textile solutions set high standards of quality, reliability, sustainability, and inspiring designs that the Swiss market demands.

Our mission is to engineer and deliver performance textiles that ensure Swiss laundry partners the greatest return on investment while increasing their market share. Amongst our key textile performance technologies are BeirTex^® and Beirholm Pixel Technology^®, innovations that redefine the benchmarks for textile performance, providing Swiss laundry partners with significant competitive advantages in quality, operational efficiency, and durability.

The BeirTex^® technology is designed to meet the Swiss industry’s needs for better return on investment. BeirTex^® textiles offer revolutionary durability, a light-weight construction, and that “great cotton feel”. With these qualities, it greatly reduces purchasing budgets, CO2-equivalent emissions, and laundry processing times. This results in high return on investment for our Swiss laundry partners and aligns with the Swiss commitment to more sustainable business practices without compromising on quality and performance.

Building on BeirTex^®, Beirholm Pixel Technology^® introduces a paradigm shift in terry product colour retention and laundry process efficiency. It enables inspiring, long-lasting colours and simplifies laundry operations by allowing mixed-colour washes (including white) without the risk of colour bleed. This innovation not only enhances operational efficiency but also contributes to less customer complaints by reducing the zebra-effect on coloured terry, setting a new standard in the textile industry.

Our dedication to the engineering of more sustainable textiles is evident through our rigorous adherence to global sustainability certifications. For instance, our newest collection of BeirTex^® and Beirholm Pixel Technology^® textiles are all EU Ecolabel, Green Button, Oeko-Tex^® Made in Green, Oeko-Tex^® STeP, and Oeko-Tex^® 100 certified. This combination of certifications sets high standards for social and environmental responsibility in the manufacturing process and ensures textiles are safe to use by testing them for harmful substances. By supporting more sustainable initiatives like Better Cotton and transitioning to recycled polyester, we embody the principles of sustainability that the Swiss industry demands. At no extra cost.

Our Context Engineered Textiles and BeirTex^® technology have already shown to dramatically increase laundry efficiency, as demonstrated in a partnership with a German laundry, leading to an 80% boost in output. We are excited to bring a new level of operational efficiency through our Context Engineered Textiles approach to the Swiss market.

Our key account team is dedicated to offering bespoke advice and support, ensuring that our textile solutions are adapted to the unique context of our Swiss laundry partners.

The original article can be found on page 18 in the Swiss Laundry Association's magazine (in German).